Privacy Policy

Sites covered by this Policy Statement

This Privacy Statement applies to all Link’s Backhoe & Skidsteer Services owned websites and domains, and our wholly owned subsidiaries (Link’s Backhoe & Skidsteer)

Links to non Link’s Backhoe & Skidsteer websites

The Link’s Backhoe & Skidsteer websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the Link’s Backhoe & Skidsteer website. Link’s Backhoe & Skidsteer does not control those sites or their privacy practices, which may differ from Link’s Backhoe & Skidsteer’s. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the Link’s Backhoe & Skidsteer Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with Link’s Backhoe & Skidsteer; that sharing is governed by that third-party company’s privacy policy.

Types of information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.

Personal information is information that is associated with your name or personal identity. Link’s Backhoe & Skidsteer uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with Link’s Backhoe & Skidsteer. We take seriously the trust you place in us. Link’s Backhoe & Skidsteer will not sell, rent or lease your personal information to others.

On some pages and links at Link’s Backhoe & Skidsteer, you can order products or services, request information, subscribe to marketing or support materials, register yourself, or apply for a job at Link’s Backhoe & Skidsteer. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data.

Non-personal information is data about usage and service operation that is not associated with a specific personal identity. Link’s Backhoe & Skidsteer collects and analyzes non-personal information to evaluate how visitors use the Link’s Backhoe & Skidsteer website.

Non-personal data we collect may include the pages visited on the Link’s Backhoe & Skidsteer websites, unique URLs visited within our website, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.

Children’s Privacy

Link’s Backhoe & Skidsteer is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Link’s Backhoe & Skidsteer does not knowingly collect information from children under the age of 13 and Link’s Backhoe & Skidsteer does not target its website to children under 13.

How we use your information

Link’s Backhoe & Skidsteer uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize the Link’s Backhoe & Skidsteer website.

Occasionally we may also use your information to contact you for market research regarding Link’s Backhoe & Skidsteer products or services. We will give you the opportunity to choose your privacy preferences regarding such communications. You may, at any point, contact us to request an opt-on on future communication. Credit card information is used only for payment processing and fraud prevention.

This information is not used for any other purpose by our financial services providers or Link’s Backhoe & Skidsteer and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

Personal data collected online may also be combined with information you provide Link’s Backhoe & Skidsteer through other sources such as product registration, call centers or public events such as trade shows or seminars.

Personal data given to Link’s Backhoe & Skidsteer may be transferred across state, provincial and/or country borders for the purposes of data consolidation, storage and simplified customer information management.

Non-personal data is aggregated for reporting about Link’s Backhoe & Skidsteer website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

Who we share your information with

Link’s Backhoe & Skidsteer will not sell, rent or lease your personal information to others. Link’s Backhoe & Skidsteer will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information.

Link’s Backhoe & Skidsteer shares customer information across Link’s Backhoe & Skidsteer – owned business entities and companies working on our behalf, but only as required to meet your product or service requirements.

Link’s Backhoe & Skidsteer occasionally may contract with third-party service providers and suppliers to deliver complete products, services and customer solutions. Suppliers and service providers are required to keep confidential the information received on behalf of Link’s Backhoe & Skidsteer and may not use it for any purpose other than to carry out the services they are performing for Link’s Backhoe & Skidsteer. These service providers may change or we may contract with additional service providers to better accommodate our customers. Link’s Backhoe & Skidsteer will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.

Link’s Backhoe & Skidsteer or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, Link’s Backhoe & Skidsteer will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.

Your Choices

Link’s Backhoe & Skidsteer gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and Link’s Backhoe & Skidsteer -wide marketing communications. Link’s Backhoe & Skidsteer – wide communications may include new product information, special offers, or an invitation to participate in market research. We give you a choice regarding delivery of Link’s Backhoe & Skidsteer – wide communications by postal mail, e-mail and telephone. You can make or change your choices at the data collection point. We will make every effort to honour your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or driver updates.

Your information and third-party companies

Certain Link’s Backhoe & Skidsteer services are linked with those from unrelated third-party companies, some which offer you the option to share with both Link’s Backhoe & Skidsteer and the third party personal data you provide. We will not share your personal information with those third-party companies unless you make that choice.

Access to and accuracy of your information

Link’s Backhoe & Skidsteer strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of Link’s Backhoe & Skidsteer’s websites may limit access to specific individuals through the use of passwords and other personal identifiers.

Keeping your information secure

Link’s Backhoe & Skidsteer is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Link’s Backhoe & Skidsteer has in place appropriate physical and managerial procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us.

This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.

Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, Link’s Backhoe & Skidsteer subscribes to a fraud management service.

This service gives you and Link’s Backhoe & Skidsteer an extra level of security to guard against credit card fraud to protect your financial data.

Contacting us

We value your opinions. If you have comments or questions about our privacy policy, please send them to

This privacy statement applies to Canada.